The Perennial Bestseller

Learn to Write
and Launch Your Own Book

Led by real bestselling authors (NY Times, WSJ, Publisher’s Weekly, USA Today), Michael Port and Mike Michalowicz, this exclusive, four-day writers’ retreat is the last step in your progression toward living the dream and reaping the rewards of writing and publishing your own bestseller—finally.

You have the opportunity to change
the world, permanently.

Why would you wait another single second?

Books can change lives, fortunes, happiness. Think about it... what classic books have changed your perception of life? The E-Myth, How To Win Friends & Influence People? Or perhaps it was passages of the Bible or the moving lessons in Don Quixote.

Or maybe it was Book Yourself Solid, or Profit First, or The Pumpkin Plan, or The Think Big Manifesto, or The Toilet Paper Entrepreneur or Steal the Show.

You have a world of knowledge and experience to share. You have the ability to change the world in the way you have always intended. It just requires that bold step.


YOU MUST WRITE THE BOOK.

Wait. You’re not sure HOW to start?

Between the two of us, we’ve written ten. We have touched over 900,000 lives through our books alone. Not to mention the hundreds of thousands, if not millions, of people we’ve reached through speaking (based on our books). We have translated being an author into building a personal brand. We’ve done it. And we are going to walk you hand in hand through the process to do the same (or bigger).

We’ve got your back.

These are NOT stock photos. We’ve secured two luxury estates in Orlando for you to relax, rejuvenate, and write in comfort (don’t worry, we’re paying all the fees). You’ll dive deep into your big idea--you know, the one you’ve been wishing and hoping and crossing your fingers really, really tightly to write...but either don’t know how to start or have started but haven’t finished?

You’ll turn that wish (read: dream) into action. You’ll leave with an outline for a book proposal, title, table of contents and synopsis for your book, and a marketing plan to sell the thing to high heaven! We’ll make it easy and give you our book proposals and marketing plans (yes, the ones that secured 6 figure advances and sold hundreds of thousands of books).

You will even write part of your book during the event (writing is the easy part — we didn’t think of ourselves as writers before we started writing books — but only if you do the road map first).

You’ll live with an exclusive group of other voracious, soon-to-be published authors, all with the passion and dedication to take their businesses to unchartered territory.

But, perhaps most importantly, you will have access to Michael Port and Mike Michalowicz all morning, all day, and all night long.

Inspiration and life-changing knowledge happens in flashes, in moments. In addition to intensive training, the second a question hits you...the answer will be there. And who knows, that one thought conveyed during an evening game of horseshoes, or while cooking breakfast....is the one moment that makes you the author you have always dreamed up.

You need this.

25-29January

Go on, check your schedule:

Orlando, Florida. 2017.
Arrive in the afternoon on January 25
and depart at noon on January 29.

(A perfect escape toward warmer weather)

THIS ONCE-IN-A-LIFETIME EXPERIENCE IS FOR YOU IF YOU’VE:

  • Envisioned yourself as a thought leader, a popular keynote speaker and a mainstream author... but just haven’t figured out how to do that yet.
  • Tried writing a book, but got overwhelmed at where to even start.
  • Desired to move your business forward, but kept getting passed over by larger speaking opportunities because people didn’t know your name or what you’re capable of producing.
  • Pitched your writing goals and business ideas to others, but felt like they couldn’t support you in the way that you needed support.
  • Tried typical, online book writing courses that left you feeling uninspired and without results.
  • Needed a committed push to devote time and energy to what you’d actually like to say on the page.
  • Felt uneasy understanding which publisher was right for you--if any, at all.
  • Panicked over how to organize your content in a way that actually SELLS books.
  • Wondered why so many people name their children Michael.

...then this retreat is for YOU.

Yes,

YOU CAN BE AN AUTHOR.

There are lots of deals and events that pack people into hotel rooms that will offer you a program you can use to self-publish a book. Though these attendees might go on and self-publish their work, these books tend to collect more dust than actual readers--and, therefore: less sales, less money, and less business opportunities.

There aren’t too many places you can sit down with actual bestselling authors (FYI, being a bestseller in a category on Amazon does not, in fact, make you a bestseller) and discuss how to get on a bestsellers list...a real bestsellers list. And there surely aren’t opportunities to work hand-in-hand with the bestselling authors who will guide you to do exactly what they have done.

We imagine you’d prefer to sit down, face-to-face, shoulder-to-shoulder and get step-by-step guidance on how to publish your book directly from us. Would you like us to tell you if your title works, if your content is going in the right direction? Heck, we may even come up with a killer title for you!

a LESSON in PERFORMING SURGERY

This may sound off topic at first blush, but hear us out. If you wanted to perform heart surgery on someone (we know, weird, but stay with us) you have a few paths you could take. First, you could learn and master the skill via trial and error. It will take time. There will surely be many, many victims. And due to the failures you are guaranteed to have (not to mention the lawsuits) you will likely give up fast.

Of course you could go through traditional schooling as an alternative. You would invest $600,000 and spend 7 to 8 years in traditional medical schooling. It is a long, expensive path. You will spend a lot of time doing unnecessary training - math, literature, gym class - all mandatory for traditional schooling but not in direct support of your end goal. In fact most college graduates use less than 3% of what they learned in their actual vocation.

But there is one more path. You could go right to one of the world’s best heart surgeons and have him teach you, hand-in-hand, each step to performing heart surgery. The learning time for you will be cut down from years to days or months. The cost of $600,000 or more of traditional schooling would be replaced by something that is like 90% or 95% less expensive.

All the paths work, we just believe there is only one path that gets you quickly to your end goal, with the lowest investment. Always get hand-in-hand training from the masters. Always.

DON’T THINK of YOURSELF AS an AUTHOR

You don’t need to be Hemingway. Or Frost. Or Dickens. Heck, you don’t even need to know who they are. We’re writing bestselling books, not bestwriting books:
material that can help you advance in your field while getting your message out there to the world.

Besides, the three guys listed above had more success in their writing careers after they died. And you want to experience all the world has to offer as a successful author—while you’re alive! Hop on board! Let’s live it up in style and success.

ABOUT YOUR HOSTS:

If you don’t know who we are, we won’t hold it against you. But, if you’ve read books in the business space, you probably do.

MICHAEL PORT

Michael Port has written six books, including Book Yourself Solid and Steal the Show, the latter which—according to the former President of Starbucks—“might be the most unique and practical book ever written on the topic of public speaking.”

He's been called an “uncommonly honest author" by the Boston Globe, a "marketing guru" by The Wall Street Journal, a “sales guru” by the Financial Times, “a public speaking phenom” by Jonathan Fields and “the best public speaking coach in the world” by Lewis Howes. And, the founder of MastermindTalks, Jayson Gaignard, declared, "Michael Port is the best speaker I've ever seen."

His books have been on the bestseller lists of the NY Times, Wall Street Journal, USA Today and Publisher's Weekly and have been selected by Amazon and 800-CEO-READ as "best books of the year."

He was once a professional actor, having received his MFA from NYU's Graduate Acting Program, guest starring on shows like Sex & The City and Law & Order, and in films like The Pelican Brief and Down to Earth. These days, Michael can be seen on MSNBC, CNBC, and PBS as an on air expert in communication and business development and as the host of the most popular podcast on public speaking and performance, Steal the Show with Michael Port.

MIKE MICHALOWICZ

The author of The Toilet Paper Entrepreneur (2008), The Pumpkin Plan (2012), Profit First (2014), and Surge (Coming Spring 2016), Mike Michalowicz launched three multi-million dollar companies before his 35th birthday, was awarded the NJ SBA’s Young Entrepreneur of The Year when he was 26 and sold his first company to private equity and his second firm to a Fortune 500.

Mike is a former small business columnist for The Wall Street Journal and is currently an active partner in multiple companies (one of the hidden benefits of being an author), including an American manufacturer, an augmented reality tech firm, and a certification organization for accountants, bookkeepers and business coaches.

He's a multi-time speaker for the prestigious TED platform and is a regular 5-star keynote speaker for business associations, entrepreneurial organizations, and corporations around the world. As the editor of Entrepreneur Magazine put it "Michalowicz is rapidly becoming the most innovative business author of our time."

WHAT YOU’LL LEARN (and DO AT THE RETREAT):

A WHOLE LOAD OF CONTENT CREATION

  • Formulate a crystal clear big idea to get your message out to the world.
  • Pick titles that float rather than flounder.
  • Master the flow of cover copy.
  • Pave the path to your own voice.
  • Explore frameworks and outlines that continually sell in self- and business-help publishing.
  • Understand types of books and how to approach each kind.
  • Organize your content in an appealing and practical manner.

MASTERFUL TIPS & TRICKS ON MARKETING:

Learn how to...
  • Surprise! Books are judged by their cover.... so you will learn how to create one that gets people taking the next key step (hint: turning it over).
  • Trim down your message to a target audience.
  • Ensure your book has built-in sales offers, inspiring readers to take action.
  • Distinguish what will earn you fervent and fanatical fans.
  • Develop key relationships to support your ideas.
  • Persuade others to promote your book for you.
  • Discover dozens (if not hundreds) of places to find your audience--online and off.
  • Create a social media marketing book campaign
  • Gather a street team that helps market your book for you.
  • Calculate the costs to spend on marketing (if any).
  • Persuade well-known experts in your field to blurb your book.
  • Score advanced reviews on Amazon, Barnes & Noble, etc. so your book looks popular the minute it debuts.
  • Deal with critical reviews if and when you get them, so they don’t negatively impact book sales.
  • Compel fans to write five-star reviews over and over again.
  • Decide whether or not your should produce a book video trailer (and how to go about it if it’s right for you).
  • Compile an extensive list of perfect podcasters to interview you and promote your book.
  • Identify the conferences you should be speaking at that will also sell your book.
  • Design the perfect book marketing website.
  • Decide whether or not to pay for advertising on sites like BookBub, Kindleboard, GoodReads, and others.
  • Book in-person appearances at bookstores and promote those events.

THE INS and OUTS

of SELF and TRADITIONAL PUBLISHING:

If you choose to self-publish…
  • Get the low-down on cover design: where to get it properly printed, what works for design, hardcover vs. soft cover, and the scoop on binding.
  • Tame the beast known as Amazon: hacks, category selections for your book, and tips to determine the true performance on Amazon for you and your competitors.
  • Understand delivery schedules & timelines for production.
  • Learn how to publish & distribute your book via Amazon (that tricky beast, once again!).
  • Distinguish different channels for your book, such as online, book stores, and libraries.
  • Discover the advantages of making an electronic books available on platforms like Smashwords and Kindle.
  • How to fulfill orders for your book.
  • How to set your market price for the book.
  • Steal the Show when reading your own audio book.
  • Where to get your ISBN and how to manage it.
  • The importance of Nielsen's Bookscan, and the trick to getting on the list.
  • How to get international sales.

If you choose to go with a trade publisher...
  • Break down the most important elements of the book proposal.
  • Receive a rare rundown of our book proposals (and get to take copies home!).
  • Understand what elements of book proposals will get your rejected immediately.
  • Write a book proposal that publishers will go gaga over.
  • Get a breakdown of all the big publishers: what they're known for, which ones pay advances. (And speaking of the advance, learn how that whole thing really works.)
  • Learn the ropes on contract negotiations so you get a killer deal.
  • Understand how to find and work with influential agents.
  • How to write a marketing plan that publishers will wet themselves when reading (In addition to our book proposals, we will give you our real marketing plans as well!).

So, if YOU WRITE
A BESTSELLER, then YOU’LL:

  • Build intellectual property for the book--ultimately creating a branch of business that is solely yours to market and control. That IP becomes keynotes, programs, info-products, licensing programs, workshops and more. This is a HUGE benefit and should not be discounted.
  • Get the “Author Triad” of book sales, speaking events, and corporate sponsors.
  • Finally be your own boss and build the business of your dreams.
  • Share the message you’ve always had in you.
  • Get requests for interviews out the wazoo.
  • Have people pay you top-dollar fees for all your offerings (especially your keynotes and programs).

JUST LOOK HOW PUBLISHING BOOKS HELPED US

Mike Michalowicz

THE TOILET PAPER ENTREPRENEUR

Mike Michalowicz

THE TOILET PAPER ENTREPRENEUR

  • Over 150,000 copies in circulation and translated into 12 languages (and growing).
  • Resulted in a TV pilot through CNBC called Bailout!
  • Labeled a “entrepreneur’s cult classic” by BusinessWeek.
  • Triggered Mike’s first mainstage keynote for eBay, which paid a whopping $40,000.
Profit First

Profit First

  • Generates $5,000+ in monthly revenue for 18 months already, and growing!!!
  • Resulted in a spin-off membership organization, Profit First Professionals.
  • Established Mike as THE thought leader on business profitability.
  • Multiple offers from mainstream publishing houses to “buy out” the book (which Mike, while flattered, has had the joy of turning down again and again).
THE PUMPKIN PLAN

THE PUMPKIN PLAN

  • $125,000 advance from a major publishing house, plus 5,000 free books.
  • Triggered a consulting practice, run by a 3rd party, who wanted the intellectual property.
  • Established Mike as an international speaker (including keynotes for INCmty in Mexico with 5,000 in attendance and for Maj Invest Copenhagen with $500M to $1B C-Suite attendance).
  • Earned out advance and permanent ongoing royalties.

Michael Port

Profit First

BOOK YOURSELF SOLID

  • Three editions of the book, 8-Figures in mentoring programs, keynoting, certification programming, licensing programs, information products, and much more since the book was initially released.
THE PUMPKIN PLAN

The Contrarian Effect

  • Selected by 800-CEO-READ as the #1 sales book of 2008.
  • Chosen by Amazon as one of the best business books of 2008.
  • Produced over 250 interviews on the topic, and--as a result--hundreds of keynotes based on the book.
  • Added another category of authority and launched into a new market in the sales industry.
THE PUMPKIN PLAN

THINK BIG MANIFESTO

  • Earned the title of a New York Times Bestseller (and once you have that established, it sticks with you like a mighty-fine super glue).
  • Showcased as an expert in the self-help industry.
  • Produced Michael’s best and most powerful keynote for which he gets $30,000.
  • Helped hundreds of thousands of people think bigger about who they are and what they offer the world.
STS

Steal the Show

  • Landed on the Wall Street Journal, Publisher’s Weekly, and USA Today bestseller lists.
  • Launched live events and online coaching programs that bring in seven figures annually.
  • Inspired the Steal the Show with Michael Port podcast, the most popular podcast on public speaking in the world, and held the #1 spot in business, society & culture, and education: all at the same time.
  • Spurred hundreds of requests for interviews that come in daily.
  • Earned unprecedented praise from the most famous thought leaders and CEO’s in the world including this from the former President of Starbucks: “Steal the Show might be the most unique and practical book ever written on the topic of ---public speaking.”
  • Introduced the world to the bald version of Michael Port.

THE VENUE

Imagine a camp for grown-ups … but with air conditioning, real mattresses, and no painful singalongs (but you never know). This retreat is “glamping” at its finest. Yes, we said glamping.

For your pleasure, we rented two Orlando mansions. The homes are a stone’s throw away from each other, so we’ll essentially have our own compound. All of the attendees will be staying at the homes, and rooms will be assigned on a first-enrolled basis. So, don’t delay or you’ll be staying in the garage.

Not only are the bedrooms luxurious, the homes boast gyms, heated swimming pools, and movie theaters (yes, movie theaters). You’ll feel relaxed and pampered enough to focus on what matters most: getting you one step (or really, several steps) closer to being a perennial bestselling author.

OUR PRIVATE CHEF

Chef Bai (Bailey Jeann Ruskus) grew up in Boulder, Colorado with a desire from the beginning to nourish people with cuisine. She received a degree at the California Culinary Academy, as well as became an Integrative Health Coach from the Institute for Integrative Nutrition. Through her experience working in a number of fine dining restaurants and private kitchens, she noticed that the industry was seriously lacking a passion and deeper understanding for clean, responsible food. While knowing that proper cuisine will always be based on love and traditions, she decided to bridge the gap between comfort food and health.

Chef Bai is now based out of San Diego, CA and has made it her life’s mission to source food from local and sustainable companies to educate the public on making clean eating an everyday reality.

SCHEDULE

Join us, the afternoon of Wednesday, January 25th through noon of Sunday, January 29th

The daily activities will change every day depending on the weather and what the group needs...that’s the beauty of having such a small, focused group of authors: we’re catering to your interests and real needs. Nonetheless, the overall structure will be as follows:

  • Ideation — solidify your big idea, find your voice, nail your promise and write the synopsis.
  • Content Creation — polish your table of contents, outline your chapters and organize your book.
  • Proposals — outline your book proposal and identify the most important selling propositions.
  • Marketing Plans — write your marketing plans based on our combined 20 years of book marketing experience.
  • Publishing Plans — decide and outline your exact publishing plan and document your project plans so have all you need when you go home is execute.


Testimonials

  • “I signed up for the Perennial Bestseller Retreat to jumpstart a major new book project, and I was amazed by how much we accomplished. Michael and Mike brought powerful and very different insights that helped me crystallize my concept and project plan. The retreat was a great balance between focusing on our content and learning the inside tricks of the trade. Mike and Michael brought first-hand knowledge of both self-publishing and working with a publisher.
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    Roger DooleyRoger Dooley, author of Brainfluence

  • “I decided to attend the retreat because I: a) love and adore Michael and HIS perennial bestseller, Book Yourself Solid, which allowed me to become introduced to his work, and b) had already started planning and writing my first book. I knew that I had a killer idea on my hands, and I've always known that I wanted to write a book, but I also knew I needed support to get it done right.
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    Danielle Louise RossDanielle Louise Ross

  • “I attended the Perennial Bestseller Book Retreat because I want to write a book that will change the world. Make it more human. Help bring people who are drifting through life on auto-pilot fully alive. Because I have a big dream, I knew I couldn’t do this alone. I knew I needed to work with the best, and not just the best technically, or people who had the best contacts: Michael Port and Mike Michalowicz, two people who embody the transformation I am seeking in this world. What happened at the retreat was magic. Sunsets out the window. Gourmet organic food.
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    Roger DooleyKathleen Ann Thompson

  • “The Perennial Bestseller Retreat was not only everything that was promised, but so much more. I received the tools, the vision and the plan to get my book published. Michael and Mike were incredibly transparent and giving of their knowledge, basically short-cutting the journey from paper to published. Their styles are completely different, yet oh, so complementary.
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    Giacomazzi HeadshotAnnette Giacomazzi

  • “I have participated in several of Michael Port's training events in the past, so I knew this would be first class. Then shortly after the retreat was announced, I had the opportunity to sit down with Mike Michalowicz and talk about what I wanted to write a book about. His enthusiasm and ability to grasp the concept and develop ideas, on the spot convinced me to sign up.
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    Roger DooleyDr. Jeff Van Meter

  • “I wanted to write a book to share the message that food works better than medicine for treatment of many chronic health problems. It was a natural choice for me to attend Michael Port's book writing retreat as I have already experienced huge benefits from being part of his grad school speaking program.
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    Roger DooleyDr. Arjun Rayapudi

  • "Through the Perennial Bestseller Retreat, I gained security that I had seen the full scope of what was involved in publishing a book. In particular, it was eye opening and memorable to learn that writing the book is only 50% of the work and that the other 50% is marketing that I have to be ready and willing to do.
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    Toshi ShibanoToshi Shibano

  • "This program was an incredibly useful experience. I walked in with a terrible title for my book and walked out with what I think was a great title. I learned the importance of the book proposal, not for selling your book but for crafting a great book that’ll sell. Michael and Mike are both fountains of knowledge."
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    Josh PatrickJosh Patrick

attention

IMPORTANT:
SPACE is EXTREMELY LIMITED.

THIS OPPORTUNITY MIGHT NOT BE OFFERED AGAIN, due to our busy schedules. And, that’s not hype. You know full well that we run multiple companies and have core offerings that take most of our time. We’ve published several bestsellers, so we’re constantly booked.

This retreat is something we’ve only offered once before by popular request from our best clients and a real need in the marketplace. As mentioned previously, you can join farm-like programs on self-publishing but there is nothing like sitting down with us in a very small group for five days in such a luxurious, relaxing environment. We’ve both discovered, over time, that we (and you) will do the most productive work if it’s also coupled with stress relieving activities and supportive people.

What Does an Opportunity
Like this Usually Cost?

  • Five days at a sprawling mansion with private chef services: $16,000
  • Five days of private coaching from Michael: $120,000
  • Five days of private coaching with Mike: $120,000
  • Building content for your book and learning the ins and outs of the publishing industry: potentially millions to you (as it has done for us).
  • A strong, long lasting network of people with desires to build their businesses through writing books: PRICELESS

All of these items add up to the sum of a medical student’s college loans.

BUT YOU CAN QUICKLY ADVANCE YOUR CAREER WITH THIS LUXURIOUS RETREAT FOR A FRACTION OF THAT.

THERE ARE20 SPOTSTOTAL

10 for Michael’s clients and 10 for Mike’s clients,
so you can see spots are extremely limited.

PRICING OPTIONS

Accommodations and meals prepared by our private chef included. Only a few spots left.

Private Room for 1
12,000
10,000

You get your own room.

Enroll Now

Private Room for 2
20,000
16,000

This option is for two people who want to share a room and bed: friends or lovers. Or one can take the bed and the other can bring an air mattress. It’s up to you. However, we don’t match people up. This is something you arrange.

Enroll Now

Room of 6 Bunk Beds:
8,000 per person

One of the homes has six bunk beds. We flipped a coin, and this option is for authors that identify as female. These are random assignments on a first-come, first-served basis. You and five friends can each sign up for a room, or you can wait and see who your roommates are during the retreat. It’s kind of like meeting your college roommate, but you know that you’ll already have common interests and plenty of conversation topics.
Yes, we really flipped a coin

Enroll Now